Social media has become a mainstream communications channel Like it or not, social media has become a mainstream communications channel. What makes it so appealing for consumers is that it’s…
Marketers need to recognize that a social media presence is not a billboard – it’s not an empty space that you can buy and slap your message on. When you…
There is no doubt there are plenty of companies that don’t get social media right. But as an example of a company/brand that most assuredly “gets it” when it comes…
With the explosion of attention businesses have begun giving social media, many are jumping into the social sphere without understanding how to use it the right way. What can we…
Bank customers hitting back through social media
More and more companies use YouTube to apologize More and more companies use social media and in particular Youtube to apologize to their customers and as a key tool in…
If you joined the rest of the world in cringing at the Domino’s Pizza social media PR disaster a couple of years back – Taco Bell seems to be pointing the…
Respond in the medium that the complaint originated “Does negative social media hurt business?”, “Did social media attack harm BP’s bottom line?” – Is any publicity, good publicity? It depends…
Dilbert’s corporate world – the role of social media Dilbert is known for its satirical office humor about a white-collar, micromanaged office featuring the engineer Dilbert as the title character….
Think with a little less head and a little more heart It’s a fundamental rule of crisis management: Think with a little less head and a little more heart. That’s…
Using social media sites to draw customers A new wave of street vendors aren’t content to stand still and hope customers find them. Equipped with mobile kitchens and mobile broadband,…
