Top 6+ learning’s from social media failure

Top 6+ learning’s from social media failure

Improving employee performance and job satisfaction

With the explosion of attention businesses have begun giving social media, many are jumping into the social sphere without understanding how to use it the right way.

What can we learn from the many social media failures?

  • Don’t abdicate responsibility for your social media accounts. When you hand the daily management of these profiles to a third party, you must ensure that they are operating to your guidelines and expressing the values of your brand – example: Chrysler
  • Don’t jump on the twitter trend bandwagon to get more attention for your brand. At best it cheapens the brand and makes it look like it needs to piggyback a hashtag for attention – example: Kenneth Cole, Gap and Habitat
  • Don’t use use a political and human situation that many people are concerned about, to market products and services – example: AT&T
  • Don’t use a hasttag that already for something completely different #WTFF – example: Burgerking
Burger King Twitter Hashtag WTFF

Learning’s from social media failure – Burger King #WTFF

  • Don’t SPAM to promote products – example: Toyota
  • Don’t exploit controversial situations to promote the brand – even if you think it’s funny, others won’t – example: Gilbert Gottfried
  • Don’t post anything to anyone via social media that would reflect poorly on the brand if it was retweeted or shared online – example: Vodafone

and:

  • Do check that your social media team have the proper procedures in place. What password security systems do they use? How do they handle switching between accounts? – example: American Red Cross
American Red Cross - Corporate Twitter Failure

Learning’s from social media failure – American Red Cross – Corporate Twitter Failure

  • Do your research before you tweet. Don’t opine before you are fully informed – example: Entenmann
  • Do make sure that your social media and marketing efforts reflect what’s going on in the business as a whole. Be aware of any potential hot topics and be ready to remedy any disquiet
  • Do use social media as an integral part of marketing rather than an afterthought – example: Netflix

Short URL & title:
Top 6+ learning’s from social media failure — http://www.torbenrick.eu/t/r/gkv

Share it:
If you enjoyed this article, please take 5 seconds to share it on your social network. Thanks!

About The Author

Torben Rick

Experienced senior executive, both at a strategic and operational level, with strong track record in developing, driving and managing business improvement, development and change management. International experience from management positions in Denmark, Germany, Switzerland and United Kingdom

Add a comment

*Please complete all fields correctly

Related Post

Brand missteps in the social media spotlight - Destroy brand trust at the speed of light
Posted by Torben Rick | April 13, 2017
Brand missteps in the social media spotlight – Destroy brand trust at the speed of light
Destroy brand trust at the speed of light. When will companies realize that everyone now has a video camera on them, and that they can broadcast live on Facebook and...
Engaging with customers on twitter can lead to shitstorm
Posted by Torben Rick | September 24, 2016
Engaging with customers on twitter can lead to shitstorm – Q&A disaster on Twitter
What do Nestlé, British Gas and JP Morgan have in common The reputation of Nestlé suffered immensely in recent years for various reasons. With the aim to improve their reputation,...
social media impact on business
Posted by Torben Rick | June 27, 2015
Top 20+ social media impact on business
Impact of social media in today's business world The rise of social media has given customers unprecedented access to companies. This can be a double-edged sword: companies are able to...
Send this to a friend