Uphill battle to bring social media to larger companies

Uphill battle to bring social media to larger companies

Facebook used as online movement against companies. Facebook used as online movement against companies

Dilbert’s corporate world – the role of social media

Dilbert is known for its satirical office humor about a white-collar, micromanaged office featuring the engineer Dilbert as the title character.

He portrays corporate culture as a Kafkaesque world of bureaucracy for its own sake and office politics that stand in the way of productivity, where employees’ skills and efforts are not rewarded, and busy work is praised.

Here’s what happens when Beth, the new marketing manager for social media enters Dilbert’s corporate world:

Dilbert Social Media

The comic demonstrates, the role of social media in the world of business isn’t yet concrete. The words “social media” themselves are used so liberally nowadays that the term can mean everything from YouTube comment to multimillion dollar Facebook ad campaign.

Its always been an uphill battle to bring social media to larger companies and organizations. In the case of Dilberts company, that uphill battle is more like a mountain.

How is she going to promote the company when Facebook and Twitter are banned at work? At least she isn’t banned from blogging, though I am pretty sure it wouldn’t take long for the company to block that too.

As usual, Dilbert hits the nail on the head here, and I got the best laugh at the boss’ crazy rant in the third pane.

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Uphill battle to bring social media to larger companies — http://www.torbenrick.eu/t/r/xde

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About The Author

Torben Rick

Experienced senior executive, both at a strategic and operational level, with strong track record in developing, driving and managing business improvement, development and change management. International experience from management positions in Denmark, Germany, Switzerland and United Kingdom

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