Social Media

Engaging with customers on twitter can lead to shitstorm

What do Nestlé, British Gas and JP Morgan have in common The reputation of Nestlé suffered immensely in recent years for various reasons. With the aim to improve their reputation,...

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social media impact on business

Impact of social media in today's business world The rise of social media has given customers unprecedented access to companies. This can be a double-edged sword: companies are able to...

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Social media and the oil spill disaster

BP agrees to record settlement Almost five years after the explosion of The Deepwater Horizon in Gulf of Mexico - also referred to as the BP oil spill - BP...

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Just another social media fail of the century

American Apparel in social media storm as it mistakes Space Shuttle explosion for "clouds or fireworks". Back in 1986, the tragic explosion of the Space Shuttle Challenger just 73 seconds...

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Royal Dutch Airlines under fire over "offensive" tweet Royal Dutch Airlines (KLM) came under fire over "offensive" tweet after Netherlands defeated Mexico at the FIFA World Cup in Brazil. Following...

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Social media force transparency

Social media has changed the way companies do business because it allows businesses to establish relationships with customers, leverage social pressure to affect purchasing decisions and target advertising with the...

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social media disasters emergency

Social media has become a mainstream communications channel Like it or not, social media has become a mainstream communications channel. What makes it so appealing for consumers is that it’s...

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Top 3+ types of corporate Twitter failure and disasters

Corporate Twitter failure and disasters With increasing numbers of people registering and managing their profiles in social networking websites, Twitter is one of the major microblogging services that have gained...

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Justine Sacco's nightmare before christmas Don't joke about something on Twitter, that should never been joked about. This can quickly lead to a Twitter nightmare. That is what happened to...

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Megaphone - Impact of social media on consumer behavior

The advent of social media has opened a new avenue of marketing for corporations. The traditional "word-of-mouth" publicity has been replaced by the "word-of-web", as consumers are increasingly referring to...

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Back to the drawing board - #AskJPM - JPM social media fail

JPM social media fail on Twitter - #AskJPM America’s biggest bank - J.P Morgan Chase & Co - had to cancel a planed Q&A session on Twitter:   What happened? JPM...

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Let’s try Facebook Following an announcement that it was raising prices by 9.2 percent, British Gas inexplicably decided to tackle customer complaints head-on with a Twitter Q&A. The #AskBG question...

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