Promoting organizational values

Promoting organizational values

Promoting organizational values

Core values are what support the vision, shape the organizational culture and reflect what the company values. They are the essence of the company’s identity – the principles, beliefs or philosophy of values.

Making sure all employees know the core values

Promoting organizational values

Ask a room full of employees if they know the core values of their company. The answer you receive will likely be a resounding, “No.” In many workplaces, core values are largely meaningless principles outlined somewhere near the beginning of the employee handbook, but are never celebrated – or even followed – on the average business day.

All too often, core values are written hastily in an altruistic effort to improve the workplace dynamic and are abandoned as soon as another important project comes up. The truth about a company’s core values is that if no one knows them, they aren’t worth the paper they’re written on.

Promoting organizational values

There are many ways to promote organizational values. An interesting approach is the way Sydenergi does it: They use pictures of real employees to give their values (værdier) a personal touch.

Promoting organizational values - SE organizational values

Like many other companies TDC use a more traditional way of promotion their core values – writing on the walls:

Promoting organizational values - TDC organizational values

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About The Author

Torben Rick

Experienced senior executive, both at a strategic and operational level, with strong track record in developing, driving and managing business improvement, development and change management. International experience from management positions in Denmark, Germany and Switzerland.

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