The giant disruption – ebooks surpass printed books

The giant disruption – ebooks surpass printed books

Giant disruption is projected to sweep the publishing world even faster than expected. The pace of change in the book publishing world accelerates, leaving brick-and-mortar book stores in serious trouble.

In its annual “Entertainment & Media Outlook,” PwC (PricewaterhouseCoopers) estimates that trade (consumer) ebooks will drive $8.2 billion in sales by 2017 (US) – surpassing projected print book sales, which it thinks will shrink by more than half during that period. PwC projects that ebooks will make up 38 percent of all book sales – both trade and educational books – by 2017 (US).

The giant disruption

At some point in the future the ebook will become the publishing market’s primary engine.

Which industry is next?

Which industry is next? The disruption of traditional cable TV?

PwC says a plethora of choices has trained consumers to expect to receive media and entertainment when and where they want it. This means traditional forms of content packaging – like cable TV subscriptions – are becoming less tenable: “it is the connected consumer who is now really in control … cord-cutters are now being joined the ‘cordnevers’, a younger generation who would never think of paying for TV.”

How disruptive is your business model?

Massive disruption is coming, and the only question is whether your company is going to cause it or fall victim to it. How disruptive is your business model

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Torben Rick
About The Author

Torben Rick

Experienced senior executive, both at a strategic and operational level, with strong track record in developing, driving and managing business improvement, development and change management. International experience from management positions in Denmark, Germany, Switzerland and United Kingdom

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