Charged customers for unwanted insurance. Another disaster for Wells Fargo. Organizational culture that crushed reputation
The traditional marketing funnel no longer exists. Time has come to say goodbye to the marketing funnel. Social that influences the Search, and the search that controls the Sale
True customer obsession is a key principle that keeps companies relevant, competitive, and growing. Without it, companies stagnate, become irrelevant, decline, and die.
Destroy brand trust at the speed of light. When will companies realize that everyone now has a video camera on them, and that they can broadcast live on Facebook and…
Trust was once an expensive pursuit Banks were built from luxurious materials in bold architectural forms, with sturdy marble pillars and adornments to provide the most powerful declarations of solidity,…
The trends that is changing sales Companies need to blur the line between marketing, service and sales The accelerated speed of communication and customers ability to access information with just…
Word of mouth’s growing importance Consumers have always valued opinions expressed directly to them. Companies may spend millions of Euro’s on elaborately conceived advertising campaigns, yet often what really makes…
Companies that provide poor customer service can’t ride out the situation Companies these days must understand that everybody has a voice. So the best way to avoid a public relations…
Changing how companies fundamentally approach their markets and service their customers Marketing has changed more in the last couple of years than it did in the 20 years before that….
The social media world has turned into a venue where really upset people who used to never really have a voice now have a way to make your company suffer…
Wake-Up – Take customer experience seriously! Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for money, and the…
