Customer Relationship

Organizational culture that crushed reputation
Organizational culture that crushed reputation

Charged customers for unwanted insurance. Another disaster for Wells Fargo. Organizational culture that crushed reputation

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Say goodbye to the marketing funnel – It has been replaced by 3S
Say goodbye to the marketing funnel – It has been replaced by 3S

The traditional marketing funnel no longer exists. Time has come to say goodbye to the marketing funnel. Social that influences the Search, and the search that controls the Sale

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True obsessive customer focus
True obsessive customer focus – A matter of trust

True customer obsession is a key principle that keeps companies relevant, competitive, and growing. Without it, companies stagnate, become irrelevant, decline, and die.

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Brand missteps in the social media spotlight - Destroy brand trust at the speed of light
Brand missteps in the social media spotlight – Destroy brand trust at the speed of light

Destroy brand trust at the speed of light. When will companies realize that everyone now has a video camera on them, and that they can broadcast live on Facebook and...

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Trust is the new currency for business
Trust is the new currency for business

Trust was once an expensive pursuit Banks were built from luxurious materials in bold architectural forms, with sturdy marble pillars and adornments to provide the most powerful declarations of solidity,...

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The game is changing
The game is changing – The trends that is changing sales

The trends that is changing sales Companies need to blur the line between marketing, service and sales The accelerated speed of communication and customers ability to access information with just...

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Customer words make brands
Customer words make brands – Importance of word of mouth

Word of mouth’s growing importance Consumers have always valued opinions expressed directly to them. Companies may spend millions of Euro's on elaborately conceived advertising campaigns, yet often what really makes...

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Social media has shifted the balance of power
Companies that provide poor customer service can’t ride out the sit­u­a­tion

Companies that provide poor customer service can’t ride out the sit­u­a­tion Com­panies these days must under­stand that every­body has a voice. So the best way to avoid a pub­lic rela­tions...

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Not listening to customers can have a huge impact

What happens if companies don't listen to their customers - United repeatedly refused to listen In a world where consumer and peer reviews are available via social media, positive customer...

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The importance of strong customer relationship
The importance of strong customer relationships

Changing how companies fundamentally approach their markets and service their customers Marketing has changed more in the last couple of years than it did in the 20 years before that....

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The impact of bad customer service experience
The impact of bad customer service experience

The social media world has turned into a venue where really upset people who used to never really have a voice now have a way to make your company suffer...

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Wake-Up – Take customer experience seriously
Take customer experience seriously

Wake-Up - Take customer experience seriously! Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for money, and the...

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