Destroy brand trust at the speed of light. When will companies realize that everyone now has a video camera on them, and that they can broadcast live on Facebook and...
What do Nestlé, British Gas and JP Morgan have in common The reputation of Nestlé suffered immensely in recent years for various reasons. With the aim to improve their reputation,...
Impact of social media in today's business world The rise of social media has given customers unprecedented access to companies. This can be a double-edged sword: companies are able to...
BP agrees to record settlement Almost five years after the explosion of The Deepwater Horizon in Gulf of Mexico - also referred to as the BP oil spill - BP...
Companies that provide poor customer service can’t ride out the situation Companies these days must understand that everybody has a voice. So the best way to avoid a public relations...
What happens if companies don't listen to their customers - United repeatedly refused to listen In a world where consumer and peer reviews are available via social media, positive customer...
Social media has changed the way companies do business because it allows businesses to establish relationships with customers, leverage social pressure to affect purchasing decisions and target advertising with the...
Social media has become a mainstream communications channel Like it or not, social media has become a mainstream communications channel. What makes it so appealing for consumers is that it’s...
JPM social media fail on Twitter - #AskJPM America’s biggest bank - J.P Morgan Chase & Co - had to cancel a planed Q&A session on Twitter: What happened? JPM...
Let’s try Facebook Following an announcement that it was raising prices by 9.2 percent, British Gas inexplicably decided to tackle customer complaints head-on with a Twitter Q&A. The #AskBG question...
British Gas - Twitter hashtag #AskBG Raising fuel costs is an unpopular decision at the best of times, but power company British Gas somehow managed to make things even worse....
Campaigns against brands using social media channels Most companies are barely prepared to deal with unhappy customers who use social media to air their gripes. Now they must be ready...
