Social Media Attack

Brand missteps in the social media spotlight - Destroy brand trust at the speed of light
Brand missteps in the social media spotlight – Destroy brand trust at the speed of light

Destroy brand trust at the speed of light. When will companies realize that everyone now has a video camera on them, and that they can broadcast live on Facebook and...

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Engaging with customers on twitter can lead to shitstorm
Engaging with customers on twitter can lead to shitstorm – Q&A disaster on Twitter

What do Nestlé, British Gas and JP Morgan have in common The reputation of Nestlé suffered immensely in recent years for various reasons. With the aim to improve their reputation,...

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social media impact on business
Top 20+ social media impact on business

Impact of social media in today's business world The rise of social media has given customers unprecedented access to companies. This can be a double-edged sword: companies are able to...

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Social media and the oil spill disaster
Social media and the oil spill disaster

BP agrees to record settlement Almost five years after the explosion of The Deepwater Horizon in Gulf of Mexico - also referred to as the BP oil spill - BP...

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Social media has shifted the balance of power
Companies that provide poor customer service can’t ride out the sit­u­a­tion

Companies that provide poor customer service can’t ride out the sit­u­a­tion Com­panies these days must under­stand that every­body has a voice. So the best way to avoid a pub­lic rela­tions...

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Not listening to customers can have a huge impact

What happens if companies don't listen to their customers - United repeatedly refused to listen In a world where consumer and peer reviews are available via social media, positive customer...

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Social media force transparency
Social media force transparency

Social media has changed the way companies do business because it allows businesses to establish relationships with customers, leverage social pressure to affect purchasing decisions and target advertising with the...

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social media disasters emergency
How to avoid social media disasters

Social media has become a mainstream communications channel Like it or not, social media has become a mainstream communications channel. What makes it so appealing for consumers is that it’s...

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Back to the drawing board - #AskJPM - JPM social media fail
Back to the drawing board – #AskJPM – JPM social media fail

JPM social media fail on Twitter - #AskJPM America’s biggest bank - J.P Morgan Chase & Co - had to cancel a planed Q&A session on Twitter:   What happened? JPM...

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Backlash on Twitter – Then let’s try Facebook

Let’s try Facebook Following an announcement that it was raising prices by 9.2 percent, British Gas inexplicably decided to tackle customer complaints head-on with a Twitter Q&A. The #AskBG question...

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Rising fuel prices lead to social media attacks - British Gas
Rising fuel prices lead to social media attacks – British Gas

British Gas - Twitter hashtag #AskBG Raising fuel costs is an unpopular decision at the best of times, but power company British Gas somehow managed to make things even worse....

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Leveraging social media to its great advantage – Social media attack
Leveraging social media to its great advantage – Social media attack

Campaigns against brands using social media channels Most companies are barely prepared to deal with unhappy customers who use social media to air their gripes. Now they must be ready...

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