Social Media Strategy

social media disasters emergency
How to avoid social media disasters

Social media has become a mainstream communications channel Like it or not, social media has become a mainstream communications channel. What makes it so appealing for consumers is that it’s...

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How not to use hashtags to market products and services

Marketers need to recognize that a social media presence is not a billboard - it's not an empty space that you can buy and slap your message on. When you...

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Value creation
Some companies get social media right

There is no doubt there are plenty of companies that don’t get social media right. But as an example of a company/brand that most assuredly “gets it” when it comes...

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Improving employee performance and job satisfaction
Top 6+ learning’s from social media failure

With the explosion of attention businesses have begun giving social media, many are jumping into the social sphere without understanding how to use it the right way. What can we...

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How to use social media as a crisis management tool

Bank customers hitting back through social media

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YouTube as a key tool in crisis management
YouTube as a key tool in crisis management

More and more companies use YouTube to apologize More and more companies use social media and in particular Youtube to apologize to their customers and as a key tool in...

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All publicity good publicity – does social media form a part of that adage

If you joined the rest of the world in cringing at the Domino’s Pizza social media PR disaster a couple of years back – Taco Bell seems to be pointing the...

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Real change management happens at the bottom
Respond in the same social media that the complaint originated

Respond in the medium that the complaint originated “Does negative social media hurt business?”, "Did social media attack harm BP’s bottom line?" - Is any publicity, good publicity?  It depends...

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Facebook used as online movement against companies. Facebook used as online movement against companies
Uphill battle to bring social media to larger companies

Dilbert’s corporate world - the role of social media Dilbert is known for its satirical office humor about a white-collar, micromanaged office featuring the engineer Dilbert as the title character....

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HMV disruptive change - Adapting too late to the change
Companies in crisis need to build trust with the public

Think with a little less head and a little more heart It's a fundamental rule of crisis management: Think with a little less head and a little more heart. That's...

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Transparency in a social media age – Brand transparency

Internet access provides consumers with endless amounts of information at their fingertips - it's all a search and a click away. And since this information has become available, we have...

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Using social media sites to draw customers
Using social media sites to draw customers

Using social media sites to draw customers A new wave of street vendors aren’t content to stand still and hope customers find them. Equipped with mobile kitchens and mobile broadband,...

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