The cord cutting movement – Disrupt an entire industry

The cord cutting movement – Disrupt an entire industry

The cord cutting movement

The cord cutting movement is gaining momentum

The cord cutting movement is gaining more and more momentum on the user side. Many people have simply opted out of pay TV services and limited their video consumption to alternatives available as over-the-top (OTT) services over their broadband connection.

They are relying on streaming content over the Internet from the likes of Netflix and Hulu, plus are accessing their local channels using an antenna.

The decision to opt out is driven by a number of inter-related factors, including services sold in too big bundles, the price for overall bundles being considered too high and the fact that more and more leisure time is being dedicated to non-TV services.

This trend will impact traditional content:

  • Traditional bundled TV services are about to go through a major transformation phase, affecting distributors as well as content owners
  • TV-as-a-Service in smaller packages, or even channel by channel, has high potential to become successful, especially among younger generations

Streaming running away from downloads

While music tastes and preferences are constantly evolving, amazingly what is also evolving is how consumers consume music – from concerts, to records, to CD’s, to downloads and now to streaming.

Future generations will never know about this unique relationship

Future generations will never know about this unique relationship

It’s just seven years since Spotify emerged as a geeky-sounding Swedish start-up. Now Spotify can be accessed from over 300 devices through Spotify Connect. Streaming is taking over the music business.

Easily accessible from smartphones and tablets, subscription services are popular with people looking to try out new music without committing to buying a download or a physical CD. Consumers are attracted by a cheap, user friendly and legal alternative to pirated downloads.

Apple and YouTube’s entrance into the subscription streaming market this year will definitely change and accelerate the market considerably.

Disrupt an entire industry

This rapid transition the music industry is making to streaming is proof of just how powerful it is to accommodate consumer preferences as they evolve: If a company can support a whole new way of selling a product, it can disrupt an entire industry.

Star Wars - I am your father - Disrupt an entire industry

Short URL & Title:
The cord cutting movement – Disrupt an entire industry — https://www.torbenrick.eu/t/r/srb
Share it:
If you enjoyed this article, please take 5 seconds to share it on your social network. Thanks!

About The Author

Torben Rick

Experienced senior executive, both at a strategic and operational level, with strong track record in developing, driving and managing business improvement, development and change management. International experience from management positions in Denmark, Germany and Switzerland.

Blog Comments

Great article! Really great.

Add a comment

*Please complete all fields correctly

Related Post

The iceberg is melting. A colony of penguins who lived on their iceberg for many years
Posted by Torben Rick | March 25, 2018
The iceberg is melting but it is not due to global warming
Changes in technology and other major trends cannot just be brushed under the board room table. Time is running out for many companies. Another wake-up call. Don't lose sight of...
Cable TV ending like the fax machine
Posted by Torben Rick | August 1, 2017
Cable TV ending like the fax machine – Ripe for digital disruption
Ripe for digital disruption - Cable TV ending like the fax machine. Cord cutting will probably become the default viewing preference in the not-too-distant future.
The Simpsons was creating disruption
Posted by Torben Rick | July 28, 2017
The Simpsons was creating disruption
Before Uber, Airbnb and Netflix, The Simpsons was creating disruption as the first cartoon created for adults, on prime time. .From TV to OTT service - Disruption continuous

Send this to a friend