Tiny fish eats big fish – Big acquisition by small fish

Tiny fish eats big fish – Big acquisition by small fish

Tiny fish eats big fish

Typically the more established company buys the new

Founded in 1966, Bowers & Wilkins – a 1,100-person company – is one of the oldest audio companies in the world. For years, this British company has been delivering several solid audio products that have been setting benchmarks in the industry.

Bowers & Wilkins has long been in the upper crust of the high-end audio market, having designed the reference monitors used at Abbey Road Studios for the pros, and building its iconic Nautilus speaker for consumers with the deepest of pockets.

More recently, the company expanded into the mid-range consumer market with its iconic Zeppelin speakers and a line of luxurious headphones and earbuds. B&W also designs car audio systems for BMW, Maserati, and Volvo. Beyond building streaming-audio products – using Wi-Fi, Bluetooth, and Apple’s AirPlay technology – B&W has never worked in the connected-home space.

But any company that wants to sell speakers at a significant premium would need to integrate high-end hardware with sophisticated software.

Tiny fish eats big fish – A startup most people haven’t ever heard of

Normally, when one company acquires another, it’s the well-established giant buying the plucky young startup, but things are changing.

A startup most people haven’t ever heard of, EVA Automation, announced that it had acquired Bowers & Wilkins.

The reason most people probably haven’t heard of EVA Automation is that, while it’s been around for two years, the company hasn’t yet launched a product or service. Eva Automation’s acquisition of a well-established company is a bit of a reversal in the startup world.

Disrupted but not destroyed by technology

Typically the more established company buys the new – Tiny fish eats big fish

It’s not yet clear what plans EVA has for its shiny new acquisition. Its website says that as well as being passionate about home entertainment, the company wants to create “easier and better ways for people to use the products they love”.

It could be that EVA Automation will deliver exactly what B&W needs to get ahead.

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About The Author

Torben Rick

Experienced senior executive, both at a strategic and operational level, with strong track record in developing, driving and managing business improvement, development and change management. International experience from management positions in Denmark, Germany and Switzerland.

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