When employees and leaders have the same view of the culture, employee engagement metrics (including satisfaction, commitment, likelihood of recommending their organizations to others as a great place to work) are markedly higher than those in less aligned cultures.
Measuring organisational alignment is essential at each stage of your effort, just as you would with any other priority business initiative.
Measuring organisational alignment allows companies to identify backsliding, correct course where needed and demonstrate tangible evidence of improvement – which can help to maintain positive momentum over the long haul.
Aligned organisational culture
A well-constructed performance measurement system helps drive organisational alignment and provides managers with timely information about adverse conditions so action can be taken to prevent undesirable consequences.
Are key performance indicators improving? Are relevant growth targets being reached? What is happening with less obvious indicators, such as decreases in customer complaints?
If your company commissions routine customer surveys, consider adapting these tools to also provide a periodic measure of alignment.
If you organization acquires market research data, consider adapting that process to provide data reflecting customer and market perceptions of company, brand, and product alignment.
Are key cultural attitudes moving in the right direction, as indicated by the results of employee surveys? This last area is usually the slowest to show improvement. Most people will shift their thinking only after new behaviors have led to results that matter – and thereby been validated.
If your company routinely tracks employee turnover, consider adapting this process to include information gathering related to perceptions of alignment or misalignment.
Have enough people at multiple levels started to exhibit the few behaviors that matter most?
Don’t forget to tell about it
If not approached correctly, measurement efforts can quickly become cumbersome, time-consuming, and expensive. It’s better to include a few carefully designed, specific behavioral measurements in existing scorecards and reporting mechanisms, rather than invent extensive new systems and surveys.
When designing cultural metrics, remember that you get what you measure.
Don’t let culture eat strategy
Short URL & title:
Measuring organisational alignment – You get what you measure — http://www.torbenrick.eu/t/r/ade
If you enjoyed this article, please take 5 seconds to share it on your social network. Thanks!
Organizational culture reading list – must read from HBR: Bring strategy to life Starbucks’ organizational culture is powerful because it is tightly linked to the company’s distinctive capabilities. The feel...