Culture is key to building a company
Lately I facilitated a discussion around this question “What is the relationship between culture and strategy?” – Why should we care about corporate culture – on LinkedIn. The many responses included rich and varied perspectives and opinions on culture and strategy, its meaning and importance.
I include several distinctive views below, illustrated by direct quotes from the LinkedIn discussion thread – unfortunately it was not possible to acknowledge everyone who made helpful contributions.
K.N. Krishna Swamy:
Culture is the foundation – strategy is the path.
Culture eats strategy for breakfast. … you can’t get any stronger message that that …. unfortunately a message that is all too often forgotten when drafting corporate strategies.
Strategy is the plan to achieve the goal. Culture is the organizations beliefs, morals and procedures. As Steve say’s “how we do things around here.” Consequently, culture shapes strategy.
Strategy tells us how to get from A to B and culture determines how we behave during this journey. It gives us the opportunity to differentiate our behaviors from animals and ensure success on a longer term.
No matter how good the strategy, without the internal culture of the organization supporting that strategy, it is unlikely to succeed as a change in strategy will undoubtedly result in a degree of organizational change … which many cultures will react negatively against and work against the strategy rather than for it.
As much attention must be given to understand, measure, build/change CULTURE than it is to define strategy, improve organization, etc ….. Culture can be an extraordinary success or failure factor. Management shall then make sure to understand and CHALLENGE the way actual company culture is impacting the company business.
Culture is an intimate part of company strategy as it drives the “why’s” of any business organization. Many companies working on the FMCG industry are passionate about organizational culture and how it can help the business strategy moving forward. Mission statement is also a good indication on how far a company has gone looking for their own identity while driving a complex business agenda.
Culture is the display of collective behavior. It is influenced by a set of shared norms and values. Every organization exhibits a culture. The departments within the organization have a culture. Anytime people work together for an extended period of time, a culture is formed. It’s the force that guides and directs how people will interact with one another and deal with those beyond their group.
Since culture has such a large impact on individual actions and how people accomplish work, there is an overwhelming temptation to fiddle with cultural attributes—values, norms, beliefs, symbols, philosophy, and environment. However, culture is created and shaped by a cascade of influences. The attributes displayed are a product of other actions. These are things that can’t be easily manipulated. As a team or individual considering how to make upgrades permanent, don’t try to reshape cultural attributes. Focus instead on those mechanisms that drive their formation and will influence changes in their expression.
Ronald Morauw Maréchal:
Structure follows strategy, well, so does culture. Both strategy and culture are guidelines. Strategy is a guide for decision making, culture (through ‘values’) is a guide for actual behavior. A culture isn’t right or wrong in itself. It is either supporting a strategy, or it isn’t. Strategy therefor determines what is the ‘right direction’, Culture supplies the constraints. A good strategy will only work if the culture supports it. If it doesn’t, change the strategy, or change the culture.
I’ve always thought of culture as “who you are” and strategy as “what you plan to do”. I agree the two are very closely linked, but also believe culture has much more power than any given strategy. If the employees in the company cannot get behind a strategy fully for whatever reason, it is doomed to fail.
Management teams in the USA and UK are skewed from the natural distribution of Myers Briggs types within the whole population. Typically they are composed of fewer people of the feeling types and fewer people of the perceiving types. This means that management teams, when making decisions around change, are more likely to put emphasis on the business case for change, and less likely to think or worry about the effect on people. This is seen in most change programmes in most organisations.
To make a strategy truly successful, it needs to appeal to emotions and values … Culture, however, has its rationality, too: it is a business product whose aim is to achieve either tangible objectives or to change certain approaches or attitudes towards the business.
Strategy is capability, culture is suitability.
This is a bit like horse and carriage you can’t have one without the other …. having said that strategy is actions (not always unfortunately) and culture is behaviour … strategy is what’s done and culture is how it’s done….of the two, culture is the more important in the long term … example Apple: many different strategies over the years but one sustaining culture.
We can have detailed action plans all over our whiteboards but without the will and faith of humans they’re just nothing. And faith, I assume, is a cultural thing.
I believe that strategy is the mirror image of culture in respect of relevance and success. If the culture is that staff have a voice, are engaged with developing and implementing strategy then the strategic future will be successful. If the culture does not support this engagement then we will generally see band aid strategy and limited results. This is why The Bigger Picture Program is focused on building employee engagement and provides tools and processes to strike at the HEART of leadership for an empowered culture.
Don’t forget: Culture eats strategy for breakfast, lunch and dinner
Short URL & title:
Why should we care about corporate culture — http://www.torbenrick.eu/t/r/jbd
If you enjoyed this article, please take 5 seconds to share it on your social network. Thanks!