Social media has forced openness and transparency in businesses that was not possible before. The power has shifted to the customer who can, if dissatisfied with the business, impact the business and brand very publically. A business or brand has to be aware and be prepared to engage in conversations about their product or brand.
This entry was posted
on Friday, February 12th, 2010 at 6:21 am and is filed under Customer Service.
You can follow any responses to this entry through the RSS 2.0 feed.You can leave a response, or trackback from your own site.
