How to use Youtube to improve customer service
Youtube is a great tool for delivering tutorials and “Video FAQ” as part of customer service effort.
Below a great example from T-Mobile “Learn how to customize the home screen on your myTouch 3G from T-Mobile”
Youtube videos can be used in many forms:
- Create “how to” videos to help your customers use your product or service
- Post solutions to common product or service problems
- Answer customer-specific questions using videos. Imagine how surprised a customer will be when you point them to a video with the answer!
- Embed videos on your web site on appropriate pages, including customer support and product tours
- Post a blog entry discussing a problem and include a video for visual support
- Show a work-in-progress project to a customer for review and approval, without the need for a face-to-face meeting or in-person demo
