Firey laptop batteries, defective chips, poor customer service, no 3G S subsidy – these are just some real examples of issues that struck companies recently that might have been headed off at the pass by social media. When you have an issue these days – what’s the first place you go for more information? That’s …

People want to be heard, they want a human being to say “I’m sorry that happened, let’s see what we can do to make it right.” They will let their friends know how they were treated - because they can. If not heard and helped they will react. I the old days may bee tell …