A shift away from ownership – Rise of DisOwnership

A shift away from ownership – Rise of DisOwnership

Shift away from ownership - The rise of DisOwnership

Changing consumption models and the rise of DisOwnership – A shift away from ownership

Why the future of stuff is having more and owning less

Digital disruption is creating new business models, changing value streams, and provoking faster, more disruptive change than ever before. It is changing the way all businesses interact with their customers and each other.

For those companies thinking that hunkering down and letting it blow past, like they did for previous trends – FORGET IT. This is not a trend. It is a permanent shift – no industry seems to be immune.

A lot of this movement away from ownership has to do with a one big guilty party: technology. Consumers now have access to anything they want, whenever and wherever they want it right their fingertips, literally:

  • Instead of purchasing CDs, customers sign up for a streaming services like Spotify, Tidal, Napster and Apple music
  • Instead of buying a hard copy of a DVD/Blu-Ray, consumers stream it via multiple online services on multiple devices – Netflix, Hulu, Amazon, etc, etc.
  • Instead of buying books more and more consumers turn to ”all-you-can-read” services like Oyster and Mofibo.

And let’s forget the whole sharing economy that have started to impacts core business models – new technologies have made it possible for people to conduct new kind of transactions that were never practicable before.

Will access to assets be the new ownership – The end of ownership

A shift away from ownership - DisOwnership - Why the future of stuff is having more and owning less

Digitization has become a playground for many new business models, leaving many traditional players unprepared! Business landscapes change at break neck speed these days.

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About The Author

Torben Rick

Experienced senior executive, both at a strategic and operational level, with strong track record in developing, driving and managing business improvement, development and change management. International experience from management positions in Denmark, Germany and Switzerland.

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