On-demand access to assets, rather than ownership
Are we moving from a world where we’re organised around ownership to one organised around access to assets? Will access to assets be the new ownership? The end of ownership?
This is an important, often overlooked trend that will profoundly shape the world economy in coming years. We’re quickly moving into a paradigm where on-demand access to assets, rather than ownership, sets the tone for financial transactions. Sharing economy poised to explode, PwC survey declares:
Nearly 60% of adults say “access is the new ownership,” a nod to the coming boom in the sharing economy, according to a new PwC Consumer Intelligence Series report. That means hot companies ranging from ride-hailing service Uber to house-rental player Airbnb are likely to generate like-minded offspring as consumers look to leverage tech to save money. And 72% said they expect to become part of the sharing ecosystem in the next two years.
Trust, convenience and a sense of community are all factors in pushing adoption of the sharing economy forward.
From sharing to streaming
Today, software and mobile technology allow us all to have access, just when we need it, to the things we used to have to buy and hold
We already stream music – instead of buying CDs – from services like Spotify and Napster and movies – instead of buying DVDs – from services like Netflix.
Now the near-unthinkable has happened. The publishing industry’s long war against technology, the future and its customers may finally be coming to a close.
The truly astonishing thing happened, when Oyster, a “Netflix for books,” launched “all-you-can-read-style subscription plan” – complete with the participation of HarperCollins.
Having a flat monthly fee makes it easier for any reader to check out a book on a whim – or discard a book they’re not enjoying and move on to another one instead. Oyster’s team says its goal is to inspire people to read titles they wouldn’t otherwise pick up.
We’re trying to allow people to spend less time deciding if they should read a book and more time just reading it
Just as Netflix altered the way people consume movies, Oyster are trying to impact the way people read.
And so, just as you’ve – presumably – already discarded almost all of your DVDs and CDs, or at least moved them into some kind of musty storage, it will soon be time to jettison the vast majority of your books, since they’ll all be fully available electronically.
Will access to assets be the new ownership?
Short URL & title:
Will access to assets be the new ownership — https://www.torbenrick.eu/t/r/mti
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