How to implement successful change management
For companies to survive and strive in today’s competitive environment, they will need to change quickly and successfully. Managing change is now a core competence that can no longer be considered a discretionary “nice to have”.
Yet many organizations are falling short in the race to adapt. The accelerating pace of change coupled with increasing uncertainty and complexity has pushed up this skills gap to what is now a major area of concern.
In these uncertain times, it’s more important than ever to heighten the sense of trust, commitment and urgency within your organization. Large-scale change – the shifting of strategies, implementation of new systems, significant revamping of structures and processes – is critical to the success of every company today.
Strong organizational cultures help companies operate efficiently and effectively because individual behaviors and interactions are aligned with organizational values. On the other hand, in firms with weak cultures and little alignment between organizational values and behaviors, culture is nothing more than a bureaucratic barrier to effectiveness.
Because organizational culture influences our automatic and intuitive responses to everyday business situations and decisions, it powerfully impacts performance and profitability.
In its essence, cultural change – or any process of change management – is about people. It is a process of “unfreezing” old attitudes, values and beliefs and “refreezing” new attitudes, values and beliefs. It must happen on the individual, departmental, and organizational level.
Social media platforms are ideal mechanisms to facilitate change because much of change management boils down to ongoing conversations and dialogue in a company. Business leaders should start asking how can social media platforms can help achieve business objectives beyond marketing: shaping company culture, strengthening change management initiatives, improving execution of corporate strategy, facilitating corporate communication, and increasing employee engagement.
Companies most likely to be successful in making change work to their advantage are the ones that no longer view change as a discrete event, but as a constant opportunity to evolve the business.
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How to implement successful change management — http://www.torbenrick.eu/t/r/cxs
