Many corporate communication plans fail to convey something fundamental to a company’s operations: its values. This is a missed opportunity to influence and energize employees. Here are three ways to communicate values in a meaningful way:
Establish values across the company – If everyone doesn’t feel ownership over them, the values lose meaning quickly
Ask employees to help – Seek their input on how well the company is living up to its values. Involve them in keeping the company accountable
Live your values – Actions speak louder than words. Be mindful of the values in every decision you make and use them to explain your motivations.
Storytelling can be a powerful tool when it comes to driving organizational change
Storytelling can be a powerful tool when leaders want to communicate the company’s values. Internally, storytelling is what motivates and engages employees, and helps them to buy in to the values of the company.
Stories let people decide for themselves – one of the great secrets of true influence. Other methods of influence – persuasion, bribery or charismatic appeal are push strategies – stories are pull strategy – Anette Simmons “The Story Factor”
Storytelling about the value “respect and trust” (Danish):
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