The digitization has just claimed another casualty

The digitization has just claimed another casualty

digitization just claimed another casualty

The digitization has just claimed another casualty

The digitization has just claimed another casualty, and some may consider it a surprising one. Penthouse Magazine is throwing in the towel on its print edition after more than a half a century on the newsstand. The publication will continue in a digital format only.

The digitization has just claimed another casualty

The glory days of gentlemen’s magazines are fading fast.

Penthouse was founded in 1965 and in its heyday, Penthouse’s circulation routinely surpassed 5 million copies a month. But the days of finding random pages of gentlemen’s magazines in park bushes are almost over.

Adult magazines have long struggled with adapting to the digital era. They were among the first media outlets to see their audiences slip away as wide varieties of adult content became available online.

Changing the way people use media

Watching TV on tablets, reading on e-readers, using apps to leaf through magazines … the digitization megatrend is changing the way people use media. Digital transformation has become the ultimate challenge in change management because it impacts not only industry structures and strategic positioning but all levels of an organization.

Digital transformation is first and foremost a business transformation. People, not technology, are the most important piece in the digital transformation puzzle.

Update: It looks for the moment that Penthouse in the short term will still be available in print. But for how much longer is anybody’s guess.

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Torben Rick
About The Author

Torben Rick

Experienced senior executive, both at a strategic and operational level, with strong track record in developing, driving and managing business improvement, development and change management. International experience from management positions in Denmark, Germany, Switzerland and United Kingdom

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