Harvesting new business ideas from customers

Harvesting new business ideas from customers

Akio Morita, co-founder of Sony, once said:

We don’t ask consumers what they want. They don’t know. Instead we apply our brain power to what they need, and will want, and make sure we’re there, ready

It seems that Domino Pizza is following another path. When the company set out to find fresh ideas on improving its business they opened their doors for suggestions to those who know their brand the best: their customers.

They launched Think Oven, a Facebook platform where customers and fans can submit their suggestions.


The Think Oven Facebook tab has two sections: Projects and Idea Box. Projects is where Domino’s solicits feedback on specific projects.

Idea Box is more open-ended and accepts any ideas people want to submit.  After all, the pizza chain’s latest product, Parmesan Bread Bites, was created by Brian Edler, a Domino’s store owner in Ohio.

Of course, you could argue that branded Facebook pages are already used as suggestion/feedback boxes, but this approach organizes the suggestions in one place.

Domino’s is no stranger to public opinion, The Pizza Turnaround was considered a success story and a model of transparency, with a CEO admitting the company’s flagship product wasn’t very good and soliciting brutally honest criticism to improve it.



Will  Domino’s Think Oven be as successful as My Starbucks Idea? – the first community forum from the coffee lifestyle brand which set the bar high and received close to 75,000 ideas in less than six months, thousands of votes and hundreds of comments. Let me know what you think.


Short URL & title:
Harvesting new business ideas from customers — http://www.torbenrick.eu/t/r/pjt

Share it:
If you enjoyed this article, please take 5 seconds to share it on your social network. Thanks!

About The Author

Torben Rick

Experienced senior executive, both at a strategic and operational level, with strong track record in developing, driving and managing business improvement, development and change management. International experience from management positions in Denmark, Germany, Switzerland and United Kingdom

Add a comment

*Please complete all fields correctly

Related Post

Trust is the new currency for business
Posted by Torben Rick | April 27, 2016
Trust is the new currency for business
Trust was once an expensive pursuit Banks were built from luxurious materials in bold architectural forms, with sturdy marble pillars and adornments to provide the most powerful declarations of solidity,...
Customer experience - Remove the crap out of customer experience
Posted by Torben Rick | April 8, 2016
Remove the crap out of customer experience
There is a big distinction between a company that makes digital-enabled products and services and digitally-enabled/digital company which requires a difficult transformation. Royal Caribbean is embarking on the latter course....
How to unlock business improvement
Posted by Torben Rick | February 21, 2016
How to unlock business improvement – A question of mindset
Foster a mindset of continual business improvement Many businesses aspire to maintain a culture of continuous business improvement. Whatever happened yesterday isn’t good enough for tomorrow, because tomorrow is an...
Send this to a friend