Culture and engagement is the most important issue companies face around the world
Don’t over-simplify culture. It’s far more than “how we do things around here.”
In an era of heightened corporate transparency, greater workforce mobility and severe skills shortages, culture, engagement and retention have emerged as top issues for business leaders.
According to Deloitte’s 2015 Global Human Capital Trends survey, employee engagement and culture issues exploded onto the scene, rising to become the no. 1 challenge companies face around the world:
87 percent of organizations cite culture and engagement as one of their top challenges, and 50 percent call the problem “very important.”
“Softer” areas such as culture and engagement, leadership and development have become urgent priorities.
A study from Booz & Company:
84 percent of respondents, and 86 percent of C-Suite respondents, believe that their organization’s culture is critical to business success.
60 percent said culture is more important than the company’s strategy or operating model.
96 percent said some form of culture change is needed within their organization.
Titanic sank after colliding with an iceberg
Organizational culture is like an iceberg – so let’s hope that companies don’t collide with an iceberg as Titanic did.

The iceberg that sinks organizational change -Titanic sank after colliding with an iceberg
The proper management of corporate culture requires understanding about what drives it, and, even more important, which drivers are most influential.
Culture and strategy has to be two sides of the same coin
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About The Author
Torben Rick
Experienced senior executive, both at a strategic and operational level, with strong track record in developing, driving and managing business improvement, development and change management. International experience from management positions in Denmark, Germany, Switzerland and United Kingdom