Organizational culture is like an iceberg

Organizational culture is like an iceberg
Organizational culture

Titanic sank after colliding with an iceberg

Organizational change is like turning a ship

In 1912 the Titanic was the largest ocean passenger liner of its time and was significant for many reasons. It was built in Belfast for trans-Atlantic travel as well as being sanctioned as a carrier of the Royal Mail Service. It was a great innovation for the period it was built.

The Titanic was thought to be an unsinkable vessel. Yet it was not prepared for the ill fate it met on April 15, 1912; this passenger vessel sank after colliding with an iceberg.

Organizational culture is like an iceberg

An iceberg is a large piece of freshwater ice. It has broken off a glacier or an ice shelf and floats freely in open waters. It can become stationary if it becomes frozen into pack ice that came into contact with the seabed.

Don’t leave the organizational iceberg unattended

Because the density of pure ice is much less than that of sea water, it is typical for only one-tenth of the iceberg to actually be above the water.

Organizational culture is largely invisible

The fate of the Titanic have some similarity to a seemingly well-planned and structured organization.

It seems quite ironic, that organizations are often not aware, or may choose to ignore the 90% of organizational attributes that are beneath the surface and not seen. Sometimes leaders make decisions only on the 10% that is visible to them!

Organizational culture is like an iceberg, with most of its weight and bulk below the surface

Organizational culture is like an iceberg

Organizational culture change at any scale can be challenging – The iceberg of organizational culture change

The iceberg of organizational culture change

Icebergs can be beautiful phenomenon. They can also be considered to be a force to be reasoned with, because of what may lie beneath the surface.


The iceberg that sinks organizational change! Click to Tweet


None of the visible elements can ever make real sense without understanding the drivers behind them and these are hidden on the bottom side of the iceberg, the invisible side. It is these invisible elements that are the underlying causes of what manifest on the visible side.

Don’t leave the organizational iceberg unattended!


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Experienced senior executive, both at a strategic and operational level, with strong track record in developing, driving and managing business improvement, development and change management. International experience from management positions in Denmark, Germany and Switzerland


  1. Mohamed Mahgoub 2 years ago

    I like the presentation of the concept. It is very true that we often look at the visible aspects whereas the real drivers go unseen or unattended.

  2. Wouter Teijema 2 years ago

    Torben, fully agree!.

    This is the main driver behind our SaaS start-up, so i fully endorse the concept. I am convinced that structured collection of those invisible aspects and adding them to management information will dramatically increase effectiveness.

    And yes, they often go unattended. Because it is (still) hard make a solid rational business case to justify investing in addressing these intangibles.

  3. Charles Stuart 2 years ago

    Spot on Torben – – great read, thanks

  4. Ton Jacobs 7 months ago

    “You cannot transform a system without transforming the relationships and the consciousness of the people in the system.” -P. Senge

    In other words: transforming a system means working with all the things mentioned under the surface of the iceberg, i.c. the unconsciousness of the system.
    Organizational constellations (B. Hellinger) can help to understand and make the unconsciousness impediments visible.

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