Employee engagement – Do your employees believe in their company

Employee engagement – Do your employees believe in their company

The most important strategy

Engaged employees are enthusiastic about their work and their company

High levels of employee engagement in an organization are linked to superior business performance, including increased profitability, productivity, employee retention and customer metrics. That’s way we all want employees to be engaged at work, right?

So do your employees believe in their company? Have you ever asked this simple question: How likely are you to recommend your company’s products or services to a friend or family member?

 

Do your employees believe in your company

If only 4 out of 10

If only 4 out of 10 employees would recommend products or services to a friend or family member than a company has an organisational issues that need to be fixed. It seems to be the case for Vodafone Germany:

Die Mitarbeiter des Telekommunikationskonzerns Vodafone in Deutschland halten von den Produkten ihres Arbeitgebers offenbar wenig. In einer Mitarbeiterbefragung gaben 60 Prozent der Beschäftigten an, sie würden Produkte und Dienstleistungen von Vodafone eher nicht an Verwandte oder Freunde weiterempfehlen – Manager Magazin

The employees of the telecommunications group Vodafone in Germany apparently think little of the products of their employer. In a staff survey, 60 percent of employees, would rather not recommend products and services from Vodafone Germany to relatives or friends.

The results for Vodafone Germany is not that good!

When employees don’t believe in their company

Very few companies can achieve or sustain high customer loyalty without a cadre of loyal, engaged employees. Engaged employees are enthusiastic about their work and their company. Their enthusiasm is contagious.

When employees don’t believe in the company, why would the customers that interact with them think differently?

 

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About The Author

Torben Rick

Experienced senior executive, both at a strategic and operational level, with strong track record in developing, driving and managing business improvement, development and change management. International experience from management positions in Denmark, Germany, Switzerland and United Kingdom

Blog Comments

As matter of fact,engagement of employee may not have much linkage with issue of recommending company’s product to customers;it is deeply linked with the intrinsic rewarding nature of the work employees are assigned to do.if the employee believes that the he/she is assigned to do have intrinsically rewarding,he/she will engage her/his whole body(spirit,soul and mind) to do the work.this is the mystery behind engagement philosophy.

Do your employees understand the company’s purpose and goals? Some management teams treat these topics like state secrets.

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