Creative crisis communication
Johnson & Johnson, already under fire for a string of product recalls, had another public relations issue on its hands after its o.b. tampons temporarily disappeared from stores and little was said about what happened.
O.b. users, many of whom have a cult-like loyalty to the product, said they were outraged when they could not find the brand in stores. They asked clerks why shelves were empty and demanded answers from Johnson & Johnson.
The products loyal fans went nuts on social media and Johnson & Johnson, without apparently explaining the reasons for pulling the product, decided to bring it back.
I suspect that their marketing and public affairs staff got a little tired of the standard apology that they had to drag out over and over with the recalls. So they got creative!
They released an awesomely cheesy music video – complete with a handsome piano player who climbs trees and gets personalized tattoos and apologize to its legions of o.b. loyalists.
Short URL & title:
Is creative crisis communication gaining ground — http://www.torbenrick.eu/t/r/yyd
If you enjoyed this article, please take 5 seconds to share it on your social network. Thanks!