– Why is employee engagement important to businesses
It seems that many executives and HR professionals still struggle defining the business case for employee engagement. But there is no need for an traditional business case for employee engagement – the impact is to obviously.
But why is employee engagement important to businesses? Improving employee engagement is not simply about improving productivity – although organizations with a high level of engagement do report 22% higher productivity, according to a meta-analysis of 1.4 million employees conducted by the Gallup Organization. In addition, strong employee engagement promotes a variety of outcomes that are good for employees and customers:
Business or work units that score in the top half of their organization in employee engagement have nearly double the odds of success (based on a composite of financial, customer, retention, safety, quality, shrinkage, and absenteeism metrics) when compared with those in the bottom half.
The business case for cultivating employee engagement
Employee engagement affects nine performance outcomes. Compared with bottom-quartile units, top-quartile units have:
37% lower absenteeism
25% lower turnover (in high-turnover organizations)
65% lower turnover (in low-turnover organizations)
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