Business disruption is sweeping – World of rapid change

Business disruption is sweeping – World of rapid change

Business disruption is sweeping

Understanding business disruption and how to deal with it is a key task for management

A decade ago business disruption was the rare exception – now it is a reality that companies face on a regular basis.

A wave of business disruption is sweeping across every industry

The initial symptom is always the same – a competitor enters the market with an “inferior” product offering that the incumbent player simply refuses to worry about.

Business disruption is sweeping, leaving companies that do the same old things, make only incremental changes, and demonstrate “me-too” thinking left behind in today’s rapidly changing and hyper-competitive world.

Massive business disruption is coming, and the only question is whether your company is going to cause it or fall victim to it. Better be the first to disrupt. Why? Because it’s probably going to happen anyway and it’s much more profitable to be the disruptor.

Disruption is sweeping across every industry – Then and now!


Business disruption is sweeping

Business disruption is sweeping – World of rapid change

Business models that suddenly are obsolete

Just assume the following: The business model doesn’t work anymore. That blunt claim won’t be far wrong. Even if the model has worked for decades, even if it’s working okay right now, odds are that it soon won’t be.

Not since the Industrial Revolution have we seen a longer or broader list of companies whose business models are suddenly obsolete.

Not just a passing trend

Business disruption is a hot topic – and it’s not just a passing trend, it’s the new normal. Understanding disruption and how to deal with it is a key task for management.

Which industry will be the next, who is going to be hit by disruption?


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About The Author

Torben Rick

Experienced senior executive, both at a strategic and operational level, with strong track record in developing, driving and managing business improvement, development and change management. International experience from management positions in Denmark, Germany, Switzerland and United Kingdom

Blog Comments


Nice article, but the fish graphic is priceless:)

You have captured one of the essential “big shifts” from Bigger and Better toward Smaller and Hungrier quite nicely.


Thanks John

The graphic of the small fish now swallowing the big fish truly illustrates what the new business model is in this digital era. Small businesses are basically plugging the gaping holes of big businesses by solve their unsolved problems in a unique way to create better value and capitalize on any tractions they gain.
Thanks for yet another insightful and timely article, Rick. I always enjoy reading your change articles and over the years, I have learnt a lot from them. Keep up the good work, I am a fan.

Thanks Catherine – glad you enjoyed it. Have a nice WE

if a big fish (company) does not want to be eaten by a small fish, the best way for it is to break itself down into many small ones.

Great post Rick!
The way things are changing who knows we may have a new risk discipline ‘Competition Risk’

Valid point!

Very good indeed!

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