Transparency hits corporate culture
In 2014 Merriam Webster’s dictionary stated that ”culture” was the most popular word of the year. Well, it has now become one of the most important words in business and for good reason.
Building a positive organizational culture is more important than it historically ever has been, with sites like Glassdoor and Kununu giving employees and job-seekers alike the visibility into how a company actually functions versus what glossy words are used on the company’s career homepage.
Exceptional organizations think about their business as a two sided ledger: strategy and culture
Deloitte’s Core Beliefs and Culture survey, found that:
- 94% of executives and 88% of employees believe a distinct workplace culture is important to business success
In other words, leaders and employees alike believe that culture is a key signal of how well a company is doing, and company success is highly motivating and exciting.
- Only 19% of executives and 15% of employees believe strongly that their culture is widely upheld within their own organizations.
So there is work to be done!
Culture more important than compensation
How it possible that culture is more important that compensation and benefits? Simply because research has shown there is a correlation between employees who say their organization has a clearly articulated and lived culture and those that say they are “happy at work” and feel “valued by (their) company”.
In other words, engagement. And engagement leads to greater participation in health and wellness programs, as well as other important company initiatives.
Short URL & title:
Organizational culture a key signal — https://www.torbenrick.eu/t/r/asx
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