Organizational culture a true USP – A competitive advantage

Strong organizational culture a true USP – Culture drives business results

Organizational culture can be a fuzzy concept, but basically it is the amalgamation of values, vision, mission, and the day-to-day aspects of communication, interaction, and operational goals that create the organizational atmosphere that pervades the way people work. It’s hard to define and even harder to get right.

Some aspects of organizational culture are visible on the surface, like the tip of an iceberg, while others are implicit and submerged within the organization.

A positive culture boosts performance, but performance alone doesn’t create a positive culture

Corporate culture has long been linked to company performance, but how exactly are the two related? A recent study – Journal of Organizational Behavior – 36, 339–359 (2015) – suggests the relationship is strong, but nuanced.

For instance, a positive organizational culture – one that engages and motivates employees – helps a company’s bottom line, according to the study. But the reverse apparently isn’t true: A company’s success isn’t enough to ensure a positive culture, the researchers found – and companies that succeed without a positive culture are likely to see their performance decline.

Organizational culture a true USP

One good reason to strive for a better company culture is that it can provide a unique competitive advantage. Culture change today is at the heart of winning because it’s so difficult for other to copy.

Doesn’t get much more cut-and-dry, so the question on the minds of business leaders should be how to create a positive organizational culture.

Short URL & title:
Organizational culture a true USP — https://www.torbenrick.eu/t/r/ehu
Share it:
If you enjoyed this article, please take 5 seconds to share it on your social network. Thanks!