Create a compelling purpose – A philosophical heartbeat
Most businesses have a mission statement and some even have vision or value statements. But despite the importance of defining a purpose for the business, few companies have developed business purpose statements.
Engaging employees with a compelling reason
But must organizations have a compelling purpose? – and what does that mean? Aren’t there already a host of labels out there that describe organizational direction?
- A vision statement says what the organization wishes to be like in some years’ time
- The mission describes what business the organization is in (and what it isn’t) both now and projecting into the future. Its aim is to provide focus for management and staff.
- Values describe the desired organizational culture
Why do business need a philosophical heartbeat
So how does purpose differ from all the above? Why do business need a philosophical heartbeat? The reality is that people care less about working for a company and much more about working for a compelling cause.
Let’s have a look at some “philosophical heartbeats” that connects with the heart as well as the head:
Turning moments into memories for our guests – Fairmont Hotels
The Ritz-Carlton is a place where the genuine care and comfort of our guests is our highest mission – The Ritz-Carlton Hotel Company
Nourishing families so they can flourish and thrive – Kellogg food company
Empowering people to stay a step ahead in life and in business – Financial services company ING
The needs of the patient come first – Mayo Clinic
To make the property process simple, efficient, and stress free for people buying and selling a property – REA Group
Caring for the world
… one person at a time – Johnson & Johnson
Without a statement, the company will lack soul
Purpose – which should last at least 100 years – should not be confused with specific goals or business strategies – which should change many times in 100 years. Yet although purpose itself does not change, it does inspire change. The very fact that purpose can never be fully realized means that an organization can never stop stimulating change and progress.
A compelling purpose provides direction and a way for everyone to see how they connect to the larger whole. When people understand how they fit and what their role is, the company create a new sense of engagement.
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Why do business need a philosophical heartbeat — https://www.torbenrick.eu/t/r/wdh
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