Ice cream firestorm

Better think twice before posting an answers on Facebook

A century-old ice cream company in a small Montana (US) town came under “fire” after a social media failure.

The social media firestorm began when a customer asked on the Facebook page if the Wilcoxson Ice Cream contained pork in the gelatin used to make it:

Hey saw ur cookies and cream has gelatin in it. Does it contain pork? I am a Muslim and love your ice cream and when I read it today I was shocked. I look forward to you writing me back. Thank you. If possible if it does have pork gelatin please tell me what flavors do so I can avoid the. Thanks again.

That was a very polite question, right? Here’s how CEO Matt Schaeffer from Wilcoxson Ice Cream responded:

We don’t deliver outside of Montana, certainly not Pakistan.

Wilcoxson’s was forced to shutdown its Facebook page after it was flooded with angry responses. But angry customers just “moved” to the company’s Yelp page:

Schaeffer told the Daily Chronicle  that the incident was a simple misunderstanding. Schaeffer claims that the Facebook user had a Pakistan article next to his name and thought that the customer was posting from Pakistan. Schaeffer said that he read the message quickly and misunderstood the message:

I thought he was making this comment from Pakistan … It wasn’t a racist comment … It was just an honest mistake. I apologize if he took it wrong, that’s not what I meant by it. I guess I didn’t read the whole thing.

So better think twice before posting an answers on Facebook.

Short URL & title:
Ice cream firestorm — https://www.torbenrick.eu/t/r/ydd
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