Ice cream firestorm

Ice cream firestorm

social media firestorm

Better think twice before posting an answers on Facebook

A century-old ice cream company in a small Montana (US) town came under “fire” after a social media failure.

Ice cream firestorm - social media failure

The social media firestorm began when a customer asked on the Facebook page if the Wilcoxson Ice Cream contained pork in the gelatin used to make it:

Hey saw ur cookies and cream has gelatin in it. Does it contain pork? I am a Muslim and love your ice cream and when I read it today I was shocked. I look forward to you writing me back. Thank you. If possible if it does have pork gelatin please tell me what flavors do so I can avoid the. Thanks again.

That was a very polite question, right? Here’s how CEO Matt Schaeffer from Wilcoxson Ice Cream responded:

We don’t deliver outside of Montana, certainly not Pakistan.

Wilcoxson’s was forced to shutdown its Facebook page after it was flooded with angry responses. But angry customers just “moved” to the company’s Yelp page:

Ice cream firestorm - social media attack

Schaeffer told the Daily Chronicle that the incident was a simple misunderstanding. Schaeffer claims that the Facebook user had a Pakistan article next to his name and thought that the customer was posting from Pakistan. Schaeffer said that he read the message quickly and misunderstood the message:

I thought he was making this comment from Pakistan … It wasn’t a racist comment … It was just an honest mistake. I apologize if he took it wrong, that’s not what I meant by it. I guess I didn’t read the whole thing.

So better think twice before posting an answers on Facebook.

Short URL & title:
Ice cream firestorm — https://www.torbenrick.eu/t/r/ydd
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About The Author

Torben Rick

Experienced senior executive, both at a strategic and operational level, with strong track record in developing, driving and managing business improvement, development and change management. International experience from management positions in Denmark, Germany and Switzerland.

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