Social media isn’t as easy as it looks – Chrysler had to realize that.
The official Twitter account of Chrysler brand vehicles dropped the F-bomb in an update from an employee at the automaker’s social media agency. The post read:
I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to fucking drive
Shortly thereafter, Chrysler posted a response on their blog. This was fast, it acknowledged the issue and said they have put processes in place so it doesn’t happen again.
That probably could have been enough. However, Chrysler made a longer post with more detail and why this was more serious to them than a misplaced curse word. This post was attributed to Ed Garsten, the head of electronic communications at Chrysler.
There is a lot that is right here, for example, Chrysler:
- Acknowledged the comments made on their previous post and on other sites
- Tied their actions in this matter in to their larger marketing and corporate goals
- Included the name of the person at Chrysler making the post so it wasn’t a faceless corporate voice
Corporate blogs serve many purposes and one of the most important can be the “unfiltered voice,” provided by having a full page to work with to tell your story as opposed to having to craft a “statement,” that you hope will be used by the media when referring to your particular situation.
Short URL & Title:
Social media isn’t as easy as it looks — http://www.torbenrick.eu/t/r/jjp
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