Social media return of inaction
Microsoft Advertising has released a B2B Social Media White Paper, based on their experiences using social media.
The social media topics the white paper describes are: Listening, blogging, Twitter, Facebook, social media at live events, social media and search engines.
The most important part of the white paper is the final section where the Microsoft Advertising crew lists six types of ROI (return on investment/return of inaction) measurements and includes their specific measured items, like growth in reach, most popular tweeted links correlated to reduced call center volume, surveyed potential customers to determine revenue growth, earned media, monthly analytics reports, and increased awareness of social media within the organization.
