The use of social media when a crisis or emergency erupts

The use of social media when a crisis or emergency erupts

Corporate change under pressure

The power of social media when a crisis or emergency erupts

When most business leaders think about the advantages of using social media for business, they immediately think of the marketing benefits. However, when a crisis or emergency erupts, the power of social media can be an amazing tool for businesses.

YouTube is the most popular video search engine, and no doubt the best and fastest way to send out a public announcement when your company needs to make a statement about an ongoing situation.

During the unprecedented ash crisis in Europe the channel was used by KLM’s President and CEO Peter Hartman to inform about an ongoing situation.

Lately Lexus Group President and General Manager Mike Templin recorded a personal message on YouTube for their customers, assuring that Lexus is dedicated to building high-quality vehicles that surpass expectations and, in response to Consumer Reports’ review of the rollover risk of the GX 460 SUV, are voluntarily recalling this model to upgrade and improve the vehicle’s stability system.

Lexus Group President and General Manager Mike Templin

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About The Author

Torben Rick

Experienced senior executive, both at a strategic and operational level, with strong track record in developing, driving and managing business improvement, development and change management. International experience from management positions in Denmark, Germany and Switzerland.

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