Change is inevitable and require companies to re-invent themselves

Change is inevitable and require companies to re-invent themselves

Posted by Torben Rick | April 22, 2012 | Change Management

Change is inevitable

Massive transformation is sweeping across many different industries. Unfortunately to many companies are stuck in the jar.

The art of life is a constant readjustment to our surroundings – Kakuzo Okakaura

Blockbuster, once the dominant DVD franchise, has fallen into bankruptcy in an era of other video options.

DVD Rental Discruption

In Blockbuster’s case, it was streaming service and mail-order movie service that possessed the foresight that Blockbuster lacked. And while its competitors steadily gained market share through novel and innovative approaches, Blockbuster remained defiantly steadfast in its profound reliance on a brick-and-mortar business. In other words, Blockbuster was neither proactive nor reactive in its strategy, and an obviously failing business model was never materially adapted to sweeping environmental changes.

Who will be the next victim? Is streaming video now going to kill its predecessors?

For production companies, the rise of digital streaming capabilities isn’t necessarily good news. Movies in physical form are still far more profitable than streamed versions. But now it seems that streaming video is killing its predecessors. It’s easy to see why – viewing a movie on a streaming service costs a fraction of the price of viewing a movie on disc.

The days of the digital versatile disc may well be coming to an end, but pronouncing it officially dead as of 2012 may be a bit hasty. The online education site TheDegree360 pulled reports from several sources to produce the infographic below. The graphic does give some perspective on just how dominant streaming video has become:


Will the DVD die off like the LaserDisc and VHS Tape before it


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About The Author

Torben Rick

Experienced senior executive, both at a strategic and operational level, with strong track record in developing, driving and managing business improvement, development and change management. International experience from management positions in Denmark, Germany and Switzerland.

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