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Not paying attention to culture undermines performance

Corporate culture is not a set of core values developed by a small group of people at an off-site leadership meeting. It is not always what a chief executive describes in an annual report or shareholder’s meeting. In fact, corporate culture is not always what the leadership team of an organization says or thinks it is.

Not paying attention to culture undermines an organization’s profitability and sustainability

Corporate culture is important because it shapes the work environment in which performance occurs. Ultimately, not paying attention to culture undermines an organization’s profitability and sustainability. The good news is that corporate culture does not have to emerge by default – it can be designed and developed in thoughtful, intentional ways.

Strategic leaders begin with a careful assessment of the cultural reality around them, examining both their own perspective of the organization as well as the actual experience of those within the organization.

 

Talkline - Blind Date - Culture Change

Talkline – Blind Date – Culture Change

 

Corporate Culture - Verdo Blind Date OL

Corporate Culture – Verdo Blind Date OL

Alignment between values and organizational practices or behavior

The goal in designing and developing a corporate culture that inspires high performance is creating alignment between values and organizational practices or behavior. This means that culture, which is often thought about as intangible, must be made tangible.

People within the organization must hear about values and consistently experience those values on a daily basis. Finally, the discerning leaders will involve those within the organization in articulating the desired culture based on shared values.

The importance of organizational alignment

It is not unusual to find that answers and solutions for creating alignment between values and behavior already reside in the people doing the work. The benefit of involving the entire organization in this process is buy-in, which translates into a motivational environment where people can be and do their very best.

Corporate culture is one of the key drivers for the success

Corporate culture is one of the key drivers for the success – or failure – of an organization. A good, well-aligned culture can propel it to success. However, the wrong culture will stifle its ability to adapt to a fast-changing world.

How to cultivate corporate culture?

 

 

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About the author
Torben Rick

Experienced senior executive, both at a strategic and operational level, with strong track record in developing, driving and managing business improvement and development and change management. International experience from management positions in Denmark, Germany and Switzerland

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About the author
Torben Rick

Experienced senior executive, both at a strategic and operational level, with strong track record in developing, driving and managing business improvement and development and change management. International experience from management positions in Denmark, Germany and Switzerland

View full profile

2 comments on “Not paying attention to culture undermines performance

April 15, 2013 4:16 am

Hugh Bathurst

Thanks for posting “Not paying attention to culture undermines performance” Torben.

I believe the culture part of helping high performance actually happen is critical (and often overlooked).

I deliver well-functioning knowledge sharing cultures for a living by starting at ‘used ad useful’ and working back. I can attest to the importance culture plays.

Ever tried sharing knowledge profitably with the culture bit? In my experience it creates visible knowledge that’s not used. Cheers – Hugh

October 8, 2013 2:49 am

André Oldknow

Fantastic website! Stimulating reading. Real brainfood!

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