Customer Relationship

Lately business pages have been filled with episodes of consumer outrage over price increases: Sony came under fire for raising prices on Houston’s music in the UK Verizon Wireless canceled a [...]

Like many companies, Nikon has an official presence on Facebook through which they try to engage their customers. Only problem is, that they may have angered more than engaged. All it takes is one [...]

Many company's have discovered that using hashtags effectively can put Twitter and social media campaigns over the top. But what happens when a hashtag campaign backfires? An attempt to launch a T[...]

Social media have created a participation culture. We no longer merely watch and consume culture. We create, share and interact with it. Social media has forced openness and transparency in businesse[...]