Customer Relationship

Akio Morita, co-founder of Sony, once said: We don't ask consumers what they want. They don't know. Instead we apply our brain power to what they need, and will want, and make sure we're there, ready[...]

Many companies today recognize social media as a powerful tool to engage customers, build brand awareness, drive website traffic and influence sales. A properly implemented social media strategy can i[...]

As social media grows more and more users are learning how it can be used to group together over a single cause and use "pester power" to fight against companies. For nearly two centuries, Earl Gre[...]

Due to the rapidly proliferating social media technologies we are witnessing an increasing amount of direct democratic influence. The Arab Spring may be the most notable case. As social platforms like[...]