Customer Relationship

Delta Airlines recently found themselves eerily ready to play out the “United Breaks Guitars” nightmare again when they required prodding to replace an expensive guitar damaged in flight. Airli[...]

Brands are expected to address issues as they arise online Social media is a powerful tool for businesses. It helps them connect, engage, and establish trust with current and prospective clients, inc[...]

[pullquote]People trust product and brand recommendations from other people more than they trust traditional media or advertising channels[/pullquote] Customer service may have always been technica[...]

Social media is transforming customer service With the explosion of social media prompting a dramatic change in how people interact with each other and brands, customers are turning to social media f[...]