Social Media Attack

Social networking is probably the most significant business development of 2010. During the year, social networking morphed from a personal communications tool for young people into a new vehicle t[...]

Just when BP thought it had stanched the flow of oil and bad PR than this little item washed up like a tar ball on the shores of American commercialism: introducing the 2010 BP oil spill Halloween out[...]

A bad experience shared on the Internet can travel at a velocity that can reach millions of people over night. As people begin to identify with or share their own experiences – the impact on a compa[...]

It's a fundamental rule of crisis management: Think with a little less head and a little more heart. That's a concept BP's CEO Tony Hayward should have embraced. Instead, since the oil spill began in [...]