Social Media

The best way of growing and embedding social media is to fit it in to your existing processes and customer touchpoints. Rather than social media begin something that is separate to the other ways you [...]

Com­panies these days must under­stand that every­body has a voice. So the best way to avoid a pub­lic rela­tions night­mare is to give great cus­tomer ser­vice right out of the gate. “It’[...]

Internet access provides consumers with endless amounts of information at their fingertips - it's all a search and a click away. And since this information has become available, we have become much sm[...]

Before the Web 2.0 took off the danish pharmaceutical company Lundbeck via the foundation Lundbeck Institute developed two online communitiesfor their end customers, which are patients, relatives and [...]