Improving organizational change management through social media

Improving organizational change management through social media

Improving organizational change management through social media

The biggest roadblocks to a successful implementation of change

One of the biggest roadblocks to a successful implementation of change in a business is getting the people “in the trenches” to not only understand what is coming but also to agree with what’s happening.

Traditional change management attempts have involved a one way top-down approach in which management informs the employees of their strategy and they are left to implement the changes.

Without a well thought out communication plan, this left little room for a conversation on the issues surrounding implementation or ways to improve the process.

Organizational change management through social media strategies

Organizing for change through social technologies

When used as systematic part of business change management, social media initiatives can help break down the barriers that the traditional top-down forms of communication built.

Social media initiatives can provide what previous change management strategies have neglected or implemented poorly – a sense of ownership among employees, as well as a spirit of genuine collaboration and community.

Tools such as blogs and online forums can greatly reduce the time it takes to gain interest and acceptance among the employees.

Improving organizational change management through social media strategies

Social media is an important addition

Social media is an important addition to a traditional change management program, one that can dramatically increase the acceptance of change and advance an organization more predictably toward its business goals.

Collaboration and social media tools can reduce the time an organization needs to navigate change programs and deliver a better change experience from the employee’s perspective. Carefully managed, social media and collaboration tools provide a powerful platform that can help companies successfully manage change.

Good luck!

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About The Author

Torben Rick

Experienced senior executive, both at a strategic and operational level, with strong track record in developing, driving and managing business improvement, development and change management. International experience from management positions in Denmark, Germany and Switzerland.

Blog Comments

Thanks for the great list of reminders as to how social media can be leveraged to assist in organizational change. The devil is always in the details and social media is a harder beast to control and manage. This list can help bring us back to WHY we are venturing out there …. thanks!

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