Open and collaborative organizational culture is critical for managing the complexity of today’s business
The most important thing about culture is that it’s the only sustainable point of difference for any organization. Anyone can copy a strategy, but nobody can copy the culture.
The importance of organizational culture is undeniable as highlighted in an IBM survey. Some 75 percent of CEO’s identified the importance of developing a more open and collaborative culture as being critical for managing the complexity of business today.
To build its next-generation workforce, organisations have to actively recruit and hire employees who excel at working in open, team-based environments. At the same time, leaders must build and support practices to help employees thrive, such as encouraging the development of unconventional teams, promoting experiential learning techniques and empowering the use of high-value employee networks.
Creating a dynamic and collaborative organizational culture
This transparency means loosening some control – but many CEOs plan to correct for that with a renewed emphasis on company values. According to the report:
Openness puts a premium on corporate culture: As CEOs ratchet up the level of openness within their organizations, they are developing collaborative environments where employees are encouraged to speak up, exercise personal initiative, connect with fellow collaborators, and innovate. Equally important, CEOs recognize the need for organizational values and a clear sense of purpose to guide decisions and actions as some formal controls loosen.
The study indicates that those organizations that are becoming adept at change, able to access and use customer data and enable collaborative relationships with partners and employees outperform those that are lacking in these areas.
The focus on the importance of “culture” was also referenced in the annual innovation survey by Booz & Company. They found “spending more on R&D won’t drive results. The most crucial factors are strategic alignment and a culture that supports innovation.”
The elements that make up a truly innovative company are many: a focused innovation strategy, a winning overall business strategy, deep customer insight, great talent, and the right set of capabilities to achieve successful execution. More important than any of the individual elements, however, is the role played by corporate culture – the organization’s self-sustaining patterns of behaving, feeling, thinking, and believing – in tying them all together. Yet according to the results of this year’s Global Innovation 1000 study, only about half of all companies say their corporate culture robustly supports their innovation strategy.
Creating the right organizational alignment is not something that happens overnight. If not already started – better start today.
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Developing a more open and collaborative organizational culture — https://www.torbenrick.eu/t/r/aby
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