There is an old marketing saying: We can’t put lipstick on a pig, the consumer will still know it’s a pig. Let me put it another way: If your company wants to run around saying that it is green, first act green. And in a era where social media is forcing transparency: Don’t piggy back […]

The traditional marketing model has been flipped on its head, and buyers have all the control now. They took control when information became ubiquitous on the Web. No longer dependent upon marketing for information on trends or new ways to solve problems, and equally no longer dependent on sales to navigate the pros and cons […]

It’s time to bury the traditional marketing without the entire customer experience Customer service may have always been technically important, but today it is amplified by the power of “word of click“. Customer service is more important to a companies marketing strategy today than many companies realize. Because of brand exposure via social media, marketing […]

Social media and social networking are no longer in their infancy. Social media continues to grow rapidly, offering global consumers new and meaningful ways to engage with the people, events and brands that matter to them. The recent proliferation of mobile devices and connectivity helped fuel the continued growth of social media. While the computer […]

It’s time to bury the traditional marketing model: Marketing is dead. We have got a much higher calling now. Your role is not to market stuff at people, but to create a movement. You’ve got to create a movement and inspire people to join your movement, whether that’s an artist or a venue …We’ve moved […]