Social media as a vehicle for protest mobilization

Social media as a vehicle for protest mobilization

A storm of social media protest

Deutsche Telekom plans to limit broadband speed after a monthly data volume limit has triggered a storm of social media protest on Twitter, Facebook, YouTube etc.

The former monopoly that controls 60 percent of broadband Internet connections in the country, said that it would impose hard-and-fast download limits on all customers of its home Internet service, starting in 2016.

A German high school student has launched an online petition through Change.org against Deutsche Telekom’s plans to limit data downloads for its fixed-line broadband customers. He argues that Telekom could use its dominant market position to eliminate competition. The company is not including its Entertain IPTV service in the data allowances. The petition that has garnered around 190.000 signatures at the time of writing.

 Social media protest – Deutsche Telekom – “Ich bin gedrosselt”

Social media protest - Deutsche Telekom

The Deutsche Telekom proposal is controversial not only because it would impose the nation’s first comprehensive download limits on landline broadband service – Deutsche Telekom also plans to exempt from the limits the traffic generated by its own Internet television service, Entertain. At the same time, the operator does not plan to exempt the traffic of rival services.

The voice of the customer has changed – it can influence the actions of even the biggest companies. Will this protest movement force Deutsche Telekom to change their plans like what happened to Bank of America?

Short URL & title:
Social media as a vehicle for protests mobilization — http://www.torbenrick.eu/t/r/ezk

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About The Author

Torben Rick

Experienced senior executive, both at a strategic and operational level, with strong track record in developing, driving and managing business improvement, development and change management. International experience from management positions in Denmark, Germany and Switzerland.

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