Marketers need to recognize that a social media presence is not a billboard - it’s not an empty space that you can buy and slap your message on. When you engage in a social media campaign, you’re joining a conversation - or in Kenneth Cole’s case, crashing a party to which you have not been […]

HMV has fallen in tough times and had to make some of its staff redundant . As you’d expect, the employees being made redundant didn’t appreciate this and those who had access to the company’s Twitter account and voiced their anger about being made redundant. HMV’s official and verified Twitter account - 61,500 followers (that […]

Social media mishaps, failures and disasters from 2012: #1 - StubHub If you have access to a brand’s Twitter account, make sure you log out before posting an offensive personal tweet. A StubHub employee posted: “Thank f$@k it’s Friday! Can’t wait to get out of this stubsucking hell hole.”   StubHub issued an apology and […]

Like many companies, Nikon has an official presence on Facebook through which they try to engage their customers. Only problem is, that they may have angered more than engaged. All it takes is one little comment gone wrong to upset a whole slew of your social media fan base and that’s exactly what happened on […]

It is time again for an another social media failure - this time from Toyota. What Toyota’s CamryEffect campaign did was pure and total Twitter spam. The Toyota account @CamryEffect was replying to users who used a Super Bowl related hashtag like #Giants or #Patriots with an offer to win a car. What made this […]