Marketers need to recognize that a social media presence is not a billboard - it’s not an empty space that you can buy and slap your message on. When you engage in a social media campaign, you’re ...

Many company’s have discovered that using hashtags effectively can put Twitter and social media campaigns over the top. But what happens when a hashtag campaign backfires? An attempt to launch a Twitter ...

With increasing numbers of people registering and managing their profiles in social networking websites, Twitter is one of the major microblogging services that have gained importance and enjoyed tremendous ...